Meet homLiv

homLiv is an Indonesian brand that emerged during the COVID-19 pandemic as a beacon of innovation and opportunity for local craftsmen and small and medium enterprises (SMEs). The brand was founded by Yudiana Lyn, who saw the pandemic not as a hindrance but as a chance to pivot and thrive. Recognizing the increased home cooking and baking activities during the pandemic, Yudiana Lyn inspired local craftsmen, who were previously making wooden batik crafts, to start producing wooden cooking utensils. This strategic shift not only provided the craftsmen with a means to sustain their livelihood but also tapped into the growing demand for cooking and baking tools.

homLiv's product range includes a variety of wooden kitchenware, made primarily from high-quality woods like teak, mahogany, and legaran. The brand is committed to supporting local artisans in Yogyakarta by transforming these materials into a wide array of homLiv products. This endeavor not only promotes Indonesian craftsmanship but also contributes to the local economy by engaging local SMEs in the production process.

With a vision to act as a bridge for local SMEs to access global markets, homLiv has established itself as a supplier to several renowned supermarkets in Indonesia, particularly on the island of Java. The brand's commitment to quality and local development has led to significant sales, with up to 8,000 products sold monthly. Homliv's success story includes participation in international exhibitions, including a notable exhibition in Japan where it was selected as one of the participating SMEs, showcasing the global appeal and potential of local Indonesian crafts. And lately in 2024, homLiv has successfully penetrate and record its first export to Japan.

Moreover, homLiv stands out as the first in Indonesia to offer halal-certified wooden kitchenware, underlining its dedication to providing products that meet the health and safety standards of its consumers. This certification not only highlights homLiv's commitment to quality but also aligns with the cultural and religious values of its target market.

homLiv's story is a testament to the resilience and adaptability of local businesses in facing global challenges. Through innovation, commitment to quality, and a focus on supporting local communities, homLiv has successfully turned a period of uncertainty into an opportunity for growth and international recognition.